In 2025, the Bayard publishing group took advantage of its move to new premises in Malakoff to radically rethink its audiovisual production. Previously fragmented and uneven across departments, video and audio content creation practices were harmonized around a centralized multimedia studio, designed as a lever for digital transformation and editorial innovation.
Tasked with orchestrating this strategic project, Aski-da Synergies played a key role in advising and coordinating the many stakeholders involved. We took charge of the various stages, from gathering requirements to the final delivery of the studio.
Thanks to a rigorous methodology and a keen understanding of the human and organizational challenges, Aski-da enabled Bayard to move from a dispersed production model to a unified and efficient organization. The result: a compact, modular, and comprehensive studio, hailed by the teams as a symbol of modernization.