T18: Optimizing trailer production

To optimize trailer production, Aski-da implemented Embrace’s Automate-IT solution for channel T18. Faced with numerous versions of each trailer, the tool simplifies the graphics phase by controlling Adobe After Effects. Repetitive tasks are handled through automation, allowing teams to focus on creativity. Each trailer type has its own custom form, which pulls metadata via integration with the Louise scheduling system. Hosted on AWS, the platform generates previews for validation and significantly reduces production time.